Did you ever wondered how participating on Fashion Week events feels like? So did I. But hear this! The fashion designers thought about us and brought catwalks a lot closer. No more traveling, no more plane tickets, just NFTs and a computer anywhere in the world.
How is this even possible?
The fashion industry has lots of strong names in the business. And with all the pandemic situation going on, the world needed a solution for reliving at least half of real-life experiences. This is how Metaverse Fashion Week was born.
Have you ever thought about bringing catwalks right into your home? Bet you didn’t. But fashion designers considered this as a viable option for everyone interested in apparel unique pieces. But wait, there’s more! Besides clothing, shoes and accessories, they bring at our disposal new collections of NFTs in order to mark the beginning of fashion digitalization.
Metaverse Fashion Week will take place from 24th of March to 27th of March 2022. This is the first fashion event that happens exclusively in the virtual blockchain metaverse called Decentraland.
Partnerships between designers and marketplaces have been developed from the start in order to give customers real experiences in the digital world. The latest announcement comes from American fashion designer Tommy Hilfiger who’s letting us know about his participation in the event. He actually partnered with Boson Portal to offer us a chance of purchasing the limited edition pieces as NFTs. This is not his first rodeo though, manifesting a high interest in metaverse world long before Decentraland’s creation.
Why buying non-fungible tokens instead of real products?
That’s a good question indeed. The thing is, after purchasing the NFTs, you can always redeem them for physical products. So, no matter if you’re looking to buy unique digital fashion artworks or limited edition signature pieces, you can do it both ways. They will be launched as Spring 2022 Tommy Hilfiger collection and you will be able to choose whatever you like best. You can use both Boson or Decentraland marketplace for purchasing the iconic fashion brand’s wearables.
What other brands joined the digital community?
Speaking of Metaverse Fashion Week, it will feature 3D catwalks so you can have the opportunity to get a front row seat. There’s a long list of resounding names willing to be a part of it, but we’ll mention just a few. By that, we will keep a little suspense so you’ll be more surprised finding out the rest by yourself.
Iconic pieces from DKNY, Cavalli, Dolce & Gabanna, Paco Rabanne will show themselves in front of you. But keep in mind that, in order to make purchases you’ll have to own Mana, the Decentraland currency.
You can find all the information you need here!